Data Cleanse and Build

Big data about companies and markets is constantly changing, so if you’re using last year’s data, you may not have a complete, 360-degree view of your company. When data is inaccurate, leads are harder to track and nurture, and insights may be flawed. Poor quality data is the wrong data – and the wrong data will lead you to the wrong people; a journey to nowhere. By ensuring that your records are clean, you can make better outreach decisions.

The process

  1. Data cleanse and data scrubbing
  2. Verification of data, including contact information
  3. De-duplication
  4. Velociti insights added including company ratings for FDI and Trade (to help prioritise outreach) and newsfeed